ABOUT THE EVENT

For RoC Skincare’s Retinol Correxion Max Daily Hydration Crème launch event, RoC invited a group of social influencers  to participate in an engaging discussion about aging and the expectations that society places on women with Dr. Elizabeth Hale and actress Thandie Newton.

POP designed a two-way mirror and word play experience that enabled users to take a selfie with a two-way mirror and sign off with a personalized statement of empowerment. Our custom program then digitally reversed the image, enabling users to share examples of their own “…#ForYourAge” moments to remind friends, followers and readers to be more mindful of their words and that it’s time for society to embrace the beauty in all women – regardless of age.